01
Signature Brand
Marc Jacobs
Fragrance, Home & Gifting
Concept Development · Packaging · Retail Presentation
View full board ↗A cohesive luxury gifting system spanning fragrance, home, accessories and store presentation.
Ideas with
shelf appeal.
I build beauty, lifestyle and licensed products from the first idea through the final production file. My work connects strong creative direction with the commercial thinking that brings products to market.
Explore selected work ↓
10+ years leading creative across beauty, fragrance, lifestyle and licensed consumer goods
ConceptBrandPackagingProductionRetail
Selected work
Not just a pretty package.
A complete product story.
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View full board ↗02
Signature Brand
Vera Wang
Fragrance Gifting
Concept · Packaging · Accessories
View full board ↗Feminine gifting concepts developed from sketch and dieline through polished presentation.
03
Beauty
Must Have Beauty
Beauty Tools & Accessories
Branding · Dielines · Production Artwork
View full board ↗Trend aware beauty tools and accessories developed with production realities and value retail appeal in mind.
04
Beauty
Must Have Beauty
Skincare & Personal Care
Brand Systems · Packaging · Product Range
View full board ↗Clear packaging systems connect skincare and personal care products across a broad commercial assortment.
05
Hair
Jenny Capp
Hair Accessories & Tools
Branding · Packaging · Retail Presentation
View full board ↗A focused hair collection built around clear product communication, strong shelf presence and cohesive branding.
06
Hair
Hairology · Five Below
Hair Accessories & Tools
Brand Identity · Packaging Systems · Retail
View full board ↗A large scale hair accessories program organized by function with clear color coding and strong Five Below shelf impact.
07
Seasonal & Holiday
Seasonal Collections
Holiday & Event Programs
Concept Development · Product Assortment · Retail
View full board ↗Seasonal ideas translated into expressive products, coordinated programs and engaging retail presentations.
08
Seasonal & Holiday
Scent & Sass
Holiday Beauty & Gifting
Creative Direction · Packaging · Product Collections
View full board ↗Bright seasonal gifting developed across beauty, fragrance, accessories and coordinated packaging programs.
09
Licensing
Trader Joe’s
Beauty & Personal Care
Product Concept · Print + Pattern · Structural Packaging
View full board ↗A complete spa story developed across product, pattern, packaging structure and retail presentation.
10
Licensing
Reebok
Performance Accessories
Packaging Systems · Line Architecture · Retail
View full board ↗A scalable packaging and merchandising system designed for a broad performance accessories assortment.
11
Licensing
Miraculous
Beauty & Novelty Collection
Art Direction · Product Development · Retail
View full board ↗A vivid licensed program extending character storytelling across beauty, gifting and novelty products.
12
Licensing
Marvel
Beauty & Novelty
Product Development · Packaging · Assortment Strategy
View full board ↗Energetic packaging systems turn iconic character art into clear, collectible retail programs.
13
Licensing
Illumination
Beauty & Novelty Program
Licensed Product · Packaging · Copy
View full board ↗Playful, giftable programs that balance license expression, product visibility and strong shelf impact.
14
Licensing
L.O.L. Surprise!
Beauty & Novelty
Licensed Design · Product Range · Merchandising
View full board ↗A broad collection built around expressive graphics, purposeful product formats and cohesive retail storytelling.
About
Creative leadership,
from concept to shelf.
I am an Art Director and product development professional with 10+ years of experience creating beauty, fragrance, personal care, lifestyle and licensed consumer products.
I lead designers and cross functional partners from trend research and initial concept through identity systems, packaging, dielines, prepress, vendor coordination and retail presentation. The idea stays strong and buildable at every stage.
I understand what buyers need to see, what vendors need to make and what consumers need to feel. The result is creative work that is distinctive, cohesive and genuinely ready for market.
Areas of expertise
Creative Direction
Concept leadership, team guidance, trend translation and polished buyer presentations.
Brand & Packaging
Identity, color systems, typography, structural thinking and packaging families across multiple SKUs.
Product Development
Commercially relevant products taken from early ideation through sample review and manufacturing.
Production & Retail
Dielines, prepress, vendor coordination, merchandising systems and retail execution.